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New Product
Latent GOLD Formatter loads Latent GOLD output into Excel and color-codes results, facilitating the identification of market segments. For more information click here.

Sawtooth HB Support added to Discrete-Choice Suite
Both the Data Wizard and Simulator Wizard now support Sawtooth Software's Hierarchical Bayes program. The Data Wizard produces *.cho files on demand, and the Simulator Wizard builds Excel- based simulators from CBC/HB output.

Review of Discrete-Choice Suite
See what Market Research magazine has to say about our Discrete-Choice Suite.

One of Europe's largest communications
companies needed guidance to expand
their market-reach. Click here to find out
how StatWizards helped.

Quantitative Tools for solving critical business problems. The past few decades have seen a quiet revolution in the development of quantitative business tools. No longer the province of back-office operations, new techniques have emerged for solving million- and even billion-dollar problems.
Discrete Choice Modeling
In recent years, discrete-choice analysis has emerged as a poweful took in the market research arsenal. Based on consumers' hypothetical or real-world choices, discrete choice help guide product managers' critical tasks: read more about discrete choice modeling. Also, read a recent review of our software.




What Can We Do for You? For Senior Executives
  • Solve bet-your-company problems in marketing and competitive strategy
For marketing/research managers
  • Cut days off projects, reduce costs, and improve the accuracy of the results
For quantitative analysts
  • Raise your productivity, improve the quality of your work and make your life easy
For everyone
  • Realize an immediate return on investment
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