StatWizards evolved to help bridge the gap between critical business problems and new quantitative solutions. Our Discrete-Choice Wizards, the first of a planned line of tools, are designed to address the following problems:
- How much should I charge for my product in order to maximize revenues or profits?
- How should pricing change to meet differing competitive situations?
- What features should my product contain?
- How much are customers willing to pay for specific features?
- What adoption rate should I expect for a new product?
- Do different market segments expect different things from my products?
- What is the appropriate segmentation to use?
StatWizards® are powerful tools that can help you
make these critical decisions:
- What features should we include in our products?
- Given present and future competition, how should we price our products?
- Should we re-brand the product?
- Do our customers fall into segments based on differing needs from our products?
Format Wizard
If you use Statistical Innovations' Latent GOLDŽ program to identify market segments, this Wizard is for you. It reads the output from a Latent GOLD run into Excel then applies charts and formatting to help you characterize segments and explain results to managers. For more information, click here.
