Discrete-Choice Case Studies

Discrete-choice methodology has proven itself in a range of applications, from very small organizations like Mainly Mozart to very large corporations, like national telecoms. Click on the links below to see the many ways this powerful technique can be applied.

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See how managers can boost a market research department's productivity and take on projects thought to be impossible.

Stat Wizards for Managers - PowerPoint (3.8MB zipped)
Stat Wizards for Managers - PDF (1.3MB)

See how quantitative market analysts can do a faster, better job.

Stat Wizards for Market Analysts - PowerPoint (1.4MB zipped)
Stat Wizards for Market Analysts - PDF (788KB)

See how StatWizards helps senior executives solve some of the toughest problems they face: pricing new products, positioning against rivals, countering, tactical moves, even evaluating advertising.

Stat Wizards for Senior Managers - PowerPoint (898KB zipped)
Stat Wizards for Senior Managers - PDF (417KB)