A global consulting firm specializing in the technology and communications sectors, this company provides consulting on digital convergence strategies and subscription services that cover worldwide technology markets.
While sales of print services continue strong and analysis remains well respected, mergers and consolidations in SA's customer base led to a flattening of revenues. SA began to seek new, innovative services that would excite customers and build on SA's industry knowledge and analytical skills.
With the help of StatWizards, SA launched the Advanced Wireless Laboratory. This service delivers a set of annual Excel-based models of the global wireless industy. Clients use the model to evaluate willingness to pay for a variety of digital features and can explore how markets are segmented by willingness to pay, purchase rates, and interest in specific features.
The Advanced Wireless Laboratory has quickly become the most successful new service in the company's history. Two other services based on StatWizards' discrete-choice model are planned.