Worldwide Business with kathy ireland® Discusses Discrete Choice Design Solutions with StatWizards

Los Angeles, CA – October 9, 2018 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with George Boomer, co-founder and CEO of StatWizards to discuss their tools for making better decisions to apply breakthrough ideas.

Stat Wizards is an excel-based, leading statistical & forecasting technology. The idea for StatWizards came from two observations: first, that software could help make the benefits of new, powerful tools more accessible to business applications; and second, that Excel had become the lingua franca of corporate data analysis.

“We have two principal ones, both in advanced areas – discrete choice suite, and the second is our forecast wizard,” says Boomer. “Discrete Choice Suite looks at the way people make choices and reveals the way they make tradeoffs between various product attributes. The results are placed in a spreadsheet that allows marketers to configure a hypothetical marketplace to see how they will perform.”

Used by a number of companies for corporate data analysis to formulate ideas and forecast their decisions, the company offers software, consulting, educational resources, support and academic tools, and provides tools, education and consulting for discrete choice modeling to help companies advance their models and have a more realistic picture of what they may face in the marketplace.

“Statistical data is always needed to make accurately-formed forecasts,” says J.L. Haber, Vice President of Programming. “What they are doing at Stat Wizards is transforming the marketing space to make things better for manufacturers and product sellers.”

For more information about StatWizards, visit and tune in to Fox Business Network as sponsored content on Sunday, October 14, 2018 at 5:30pm EST and Bloomberg International on Saturday, October 13, 2018 at 7:30pm GMT and Sunday, October 14, 2018 at 10:30am D.F. and 3:00pm HKT.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by a business mogul, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media.